Ecommerce Trends in 2018 (+147 Statistics About Online Shopping)
Top 19 Ecommerce Trends of 2018 Here are the top 19 ecommerce trends and growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Localization, Personalization & CX. Community Building, Customer Engagement & CRM. New Content Types & SEO. Mobile Optimization. Social Media Advertising, Campaigns & Retargeting. […]
Dags att haka på nästa marknadsföringstrend – upplevelsemarknadsföring
I takt med att allt färre tittar på tv och fler installerar reklamblockerare krävs det nya sätt för att nå ut till konsumenterna. Det senaste kallas upplevelsemarknadsföring, och går ut på att skapa upplevelser som kunderna vill ta del av, och som de sedan berättar om på sociala medier. Enligt Raja Rajamannar, marknadschef på Mastercard, […]
Nöjda kunder viktigare än högre omsättning enligt Salesforces senaste undersökning
Salesforce presenterade nyligen sin årliga ”State of Marketing” rapport som visar intresanta trender inom digital marknadsföring. Kraven på en personlig upplevelse med företaget, oavsett kanal, driver marknadsföringen mer mot ett helhetsgrepp där hela kundresan står i fokus. Närmare 90 % av de tillfrågade menar att det är absolut kritiskt att ha en strategi för kundens […]
Why Your Corporate Culture Matters | Daniel Burrus | Pulse | LinkedIn
Your Culture is Your Brand As I travel around the world working with executives from a wide range of businesses, I find it very interesting that some understand the value of, and take great pride in, their corporate cultures, while others don’t give them much thought. I have also noticed that those who value them […]
How Storytelling is Helping Brands Sell More Products
Detailed stories connect with consumers It’s no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. ”There’s plenty of popular demand for good stories, if binge-watching, binge-listening, and binge-reading statistics are an indicator,” explained Ilya Vedrashko, svp and director of research at Hill Holliday’s consumer […]
10 hetaste digitala trenderna 2017
Webbyrån Petra publicerar årligen en lista på de 10 viktigaste digitala affärstrenderna. Listan har fokus på de digitala trender som driver försäljning och positionerar företag på en allt mer konkurrensutsatt marknad. 2017 toppas listan av de allt större möjligheter som finns inom datadriven marknadsföring tätt följt av ett antal trender som styrs av ett starkt förändrat […]
10 Rules for Leveraging Social Media to Grow Your Business
Use these guidelines to harness the power of social media. 1. Know your market. The first rule for growing your business through the power of social media is to know your market. The clearer you are about your target demographic, the better you’ll be able to appeal to your customers. The less you know about […]
Ledarskapsfällan
In the world of business, there are more clones than you might imagine. It is the rare organization that steps out of the herd to become remarkable. This illusion of safety creates apathy and mediocrity in most organizations while the leaders struggle to find excellence amidst the decay of the ordinary. As a student of […]
10 Digital Trends every Digital Marketer should know about in 2016 | Conversion Advantage
”Consumers are not simply exposed to new products or services as they enter a store or browse the internet any more. Multiple devices, platforms and social media channels surround them daily, or if I must be 100% correct, hourly; even every minute. We are exposed to a digital world filled with exciting new products, services […]
How Storytelling Helped Richard Branson Become a Billionaire
Virgin’s founder on on taking risks, finding stories, and reading Where the Wild Things Are… to a young couple in bed. When most people hear the name Sir Richard Branson, they think of the high-flying, big-smiling mogul who’s left his irreverent imprint on the worlds of music, air travel, and a host of other completely […]