Understanding the causes and effects within your market context.
Regardless of if you are building or redesigning a homepage, launching a campaign online or finding the next big thing for your business, knowing whom to convince and what motivates them is essential for every successful business venture.
Development, marketing and communication is about creating a context that will make your product or service stand out based on a deep understanding of your audience needs and beliefs, focusing on the overall customer experience.
The process of knowing whom to reach and how to convince them starts by looking at the customer journey, finding the gaps between existing competitive performances and untapped or compelling beliefs or practises. It’s about breaking down barriers by looking at behavioural patterns, taping in to both existing and potential needs.
Case: Apple StudMac Next: Focus