Our work

Helping businesses and organisations to direct their brands

Our passion

A short description of how we think

Insight Insight

Understanding the causes and effects within your market context. Regardless of if you are building or redesigning a homepage, launching a campaign online or finding the next big thing for your business, knowing whom to convince and what motivates them is essential for every successful business venture. Development, marketing and communication is about creating a context […]

Focus Focus

Doing the right thing rather than doing things right. Todays globalised markets and digitalised media landscape have created many new opportunities waiting to be explored. And yet, many companies tend to focus more on how to do things rather than what to do, making them an easy target for competition from low cost countries or […]

Action Action

Deliver on your promise every single day. Brand building is about delivering a consistent brand experience, every single day in every single channel or touchpoint. It doesn’t matter how well you perform, if your message or your actions aren’t aligned with your promise,  you will find it hard to get the approval of your audience […]

Inspiration

Insights that create new perspectives

Ecommerce Trends in 2018 (+147 Statistics About Online Shopping)

Ecommerce Trends in 2018 (+147 Statistics About Online Shopping)

Posted by on mar 12, 2018 in Strategy & Innovation | No Comments

Top 19 Ecommerce Trends of 2018 Here are the top 19 ecommerce trends and growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Localization, Personalization & CX. Community Building, Customer Engagement & CRM. New Content Types & SEO. Mobile Optimization. Social Media Advertising, Campaigns & Retargeting. […]

Dags att haka på nästa marknadsföringstrend – upplevelsemarknadsföring

Dags att haka på nästa marknadsföringstrend – upplevelsemarknadsföring

I takt med att allt färre tittar på tv och fler installerar reklamblockerare krävs det nya sätt för att nå ut till konsumenterna. Det senaste kallas upplevelsemarknadsföring, och går ut på att skapa upplevelser som kunderna vill ta del av, och som de sedan berättar om på sociala medier. Enligt Raja Rajamannar, marknadschef på Mastercard, […]

Nöjda kunder viktigare än högre omsättning enligt Salesforces senaste undersökning

Nöjda kunder viktigare än högre omsättning enligt Salesforces senaste undersökning

Posted by on jan 31, 2017 in Digital Marketing | No Comments

Salesforce presenterade nyligen sin årliga ”State of Marketing” rapport som visar intresanta trender inom digital marknadsföring. Kraven på en personlig upplevelse med företaget, oavsett kanal, driver marknadsföringen mer mot ett helhetsgrepp där hela kundresan står i fokus. Närmare 90 % av de tillfrågade menar att det är absolut kritiskt att ha en strategi för kundens […]

”Live theater production and performances inform our notion of branding. They provide a definitive metaphor that illustrates how to create a successful brand in an interactive, consensual marketspace.”

Strategies for Building Digital Brands, Apple Computer 1998

Our people

In the end, people are all that matters

Business Development

Geir Jobraaten

Education: Degree in marketing & economics at the Wirtschaftsakademie in Bremen

Experience: Business, brand and concept development working with both Scandinavian and multinational brands.

- Business Development
Creative Development

PJ Norbro

Education: Bachelor in economics & marketing at the University of Stockholm.

Experience: Design, brand and concept development, working with both Scandinavian and multinational brands.

- Creative Development
Brand Network

All of us

Skills: Strategy, research, planning, design, story telling, digital marketing, social media marketing…

Experience: Consumer goods, retail, cosmetics, real estate, education, hotells, airlines, information technology…

- Brand Network