Deliver on your promise every single day.
Brand building is about delivering a consistent brand experience, every single day in every single channel or touchpoint.
It doesn’t matter how well you perform, if your message or your actions aren’t aligned with your promise, you will find it hard to get the approval of your audience necessary to build a truly strong brand. To be successful you will have to do the right thing to the right people at the right time and do it consistently, testing and learning from experience, finetuning your actions over time.
The process of defining your actions starts by mapping your target audience journey from need to buying and sharing. What drives their purchasing decisions and how do we deliver a consistent brand experience that meets or preferably exceeds their expectations?
Case: Smart Shopping
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