Ecommerce Trends in 2018 (+147 Statistics About Online Shopping)

Top 19 Ecommerce Trends of 2018

Here are the top 19 ecommerce trends and growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority.

  1. Localization, Personalization & CX.
  2. Community Building, Customer Engagement & CRM.
  3. New Content Types & SEO.
  4. Mobile Optimization.
  5. Social Media Advertising, Campaigns & Retargeting.
  6. CRO & Data-Driven Optimizations.
  7. Technology.
  8. Email Marketing, Automation & AOV.
  9. Influencer Marketing.
  10. Omni-Channel Management.
  11. Payment Solutions.
  12. Branding.
  13. International.
  14. Customer Lifetime Value & Referral Programs.
  15. Catalog Extension.
  16. PR.
  17. Shipping + Fulfillment Optimization.
  18. Sales Tax Liability.
  19. Pricing.

To help keep you focused on these priorities, I’ve broken down the top 10 below, and looked at:

  • What it means
  • Why it’s so important
  • Materials you can use now to brush up on the topic
  • Brands already doing it well so you can mimic their approach, and alter it for your specific audience.

This is your ultimate checklist for what you should be focusing on, in order of priority, for 2018.

Källa: Ecommerce Trends in 2018 (+147 Statistics About Online Shopping)

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