How Storytelling is Helping Brands Sell More Products

How Storytelling is Helping Brands Sell More Products

Posted by on jan 19, 2017 in Content creation, Storytelling | No Comments

Detailed stories connect with consumers It’s no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. ”There’s plenty of popular demand for good stories, if binge-watching, binge-listening, and binge-reading statistics are an indicator,” explained Ilya Vedrashko, svp and director of research at Hill Holliday’s consumer […]

How Storytelling Helped Richard Branson Become a Billionaire

How Storytelling Helped Richard Branson Become a Billionaire

Posted by on okt 9, 2015 in Storytelling | No Comments

Virgin’s founder on on taking risks, finding stories, and reading Where the Wild Things Are… to a young couple in bed. When most people hear the name Sir Richard Branson, they think of the high-flying, big-smiling mogul who’s left his irreverent imprint on the worlds of music, air travel, and a host of other completely […]