Launching a new brand in the experience gift market.
We were asked in 2012 by Live it experiences, a company in the experience gift industry, to help them design and launch a new brand of experience gifts, called MyDay. Live it was at the time one of the leading brands in their industry, focusing on a more exclusive line of gifts. With MyDay they wanted to launch a brand of more affordable gifts, aimed at consumers and sold through retail outlets across Sweden. The project included a new logo, package design, in-store displays, merchandising material and design of the brands new homepage.